Google is on a mission to create the ultimate user experience with search engine results pages (SERPs). One of the ways they’re doing this is by embracing machine learning to produce more specific results, which is what you’ll get with many search queries these days. Typically, search results now include things like featured snippets, local […]
Google is even more data-oriented these days then it was in the past. This is evidenced by such things as a move towards machine-learning with the RankBrain algorithm. Another way the search engine giant processes and presents search data is with Google Search Console (GSC) – the place where webmasters can go to tap into detailed, personalized […]
Keywords have always been at the heart of search engine optimization (SEO). And a common SEO goal is, in part, to abide by webmaster guidelines and best practices, and to leverage our experience and industry knowledge to best optimize our pages with keyword intent (preferably keywords related to the content on those pages). In fact, […]
More than 90 percent of consumers today check out a business online before making a purchase decision. So, if you’re not paying attention to SEO with your various digital marketing campaigns, I can say with certainty that you’re not getting a good return on your investment. Consider the fact that 75 percent of online searchers […]
