What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]
STOP! Do not focus your long term efforts in earning position #1 in Google search. There are far more important metrics to focus on than rankings. In the long run your best bet is to dominate the search landscape by acquiring Googles search features. It’s all about the search real estate these days! You might […]
Google is on a mission to create the ultimate user experience with search engine results pages (SERPs). One of the ways they’re doing this is by embracing machine learning to produce more specific results, which is what you’ll get with many search queries these days. Typically, search results now include things like featured snippets, local […]
Google is even more data-oriented these days then it was in the past. This is evidenced by such things as a move towards machine-learning with the RankBrain algorithm. Another way the search engine giant processes and presents search data is with Google Search Console (GSC) – the place where webmasters can go to tap into detailed, personalized […]
