Organic CTR or click-through-rate refers to the percentage of clicks back to your website that come from organic search results. It’s important to note that this type of CTR does not refer to clicks generated by paid ads, which show up just above organic results on Google’s search engine results pages (SERPs). Given the fact that more […]
What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]
STOP! Do not focus your long term efforts in earning position #1 in Google search. There are far more important metrics to focus on than rankings. In the long run your best bet is to dominate the search landscape by acquiring Googles search features. It’s all about the search real estate these days! You might […]
Google is on a mission to create the ultimate user experience with search engine results pages (SERPs). One of the ways they’re doing this is by embracing machine learning to produce more specific results, which is what you’ll get with many search queries these days. Typically, search results now include things like featured snippets, local […]
