Digital marketing in 2020 started off like pretty much any other year. However, in the early spring, things changed rapidly thanks to a global pandemic. Within a fairly short span of time, routines that were long-established with buying habits and patterns changed dramatically. Things such as lockdowns, travel restrictions, and the need to spend more […]
Organic CTR or click-through-rate refers to the percentage of clicks back to your website that come from organic search results. It’s important to note that this type of CTR does not refer to clicks generated by paid ads, which show up just above organic results on Google’s search engine results pages (SERPs). Given the fact that more […]
What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]
STOP! Do not focus your long term efforts in earning position #1 in Google search. There are far more important metrics to focus on than rankings. In the long run your best bet is to dominate the search landscape by acquiring Googles search features. It’s all about the search real estate these days! You might […]
