Cellphones have become the commodity of today’s society. They have become a part of the human anatomy almost as if they were another limb. It’s in our nature to carry them whenever and wherever we may be. Without cellphones life would seem complicated. “About 83% of U.S. consumers have at least one cellphone” (Slower cellphone). We have become very dependant on this communication and as an economy we demand the improvement and production of technological advances.
Cellphone service providers of all kinds are in the competitive market of enhancing their numbers. Companies are pushing for new subscribers all over the globe and testing their economic impact. Companies such as Verizon Wireless and AT&T have been stealing the market place. But even large corporate franchises who share the same interests and market place are finding it hard to create new subscribers, “Mark Collins, an AT&T vice president, allows that it’s tougher to recruit new subscribers” (Slower cellphone).
Which leads to the question, where will the market for cellphones be a few years from now? Over time people have demanded new technology and better services. But what happens when the need for new technology depreciates due to the lack of incentive or even controlled subscriptions? Cellphone companies like to hold a little thing above your head that I like to call a stiff contract. Let’s say for instance you would like to purchase the latest phone from your service provider. When in compliance with your contract you are not given the necessity or benefit of buying that wonderfully new phone, unless you renew or upgrade your contract with your provider.
In the sense that this is true, who really has the control over the market? Not only will the service providers suffer for the lack of individual demand but most definitely the makers or manufacturers of cellphones. In several years the market of voice communications will need to either switch to an alternate more advanced service technology or hang on to the current subscribers while grinding there teeth.
Fortunately enough for them they are already planning ahead. “Sprint has teamed with Google and other backers, including wireless visionary Craig McCaw, to build an advanced wireless data network across the USA” (Slower cellphone). One thing is certain, when the time comes to convert to a newer more sophisticated service, the process of supply and demand in voice communications will recreate a new era of subscribers. And in fact put ourselves at the forefront of another chained event.
There are both pros and cons to the situation but in the event of time the economy will evolve to whatever curve ball the cellular market has to throw.
Slower cellphone growth in USA could bring good deals. Online posting. USA Today. http://www.usatoday.com/money/industries/telecom/2008-05-29-cellphone-slow-growth_n.htm. 2008