Knowing people’s search habits is an essential part of any online engagement strategy. After all, how can you reach out to potential consumers if you don’t know what terms are typically being used by searchers looking for what you have to offer? And with more than 90 percent of U.S. adults actively using search engines, […]
All things digital may be getting most of the attention today. However, offline marketing can pack just as much of a punch, especially when those efforts are linked to what you’re doing online (e.g., references to your website or social sites on direct mailers). Traditional marketing and digital marketing can live harmoniously when it comes […]
Have you ever wondered how many users have clicked your contact button, dowloaded your white paper, attempted to sign up for your newsletter or clicked to call you? It can be very frustrating sometimes not knowing how users are engaging with your website or even knowing how many leads you are missing out on. Well […]
People use mobile devices differently than they do desktops. And Google is well-aware of these differences, as well as the growing number of on-the-go searchers who routinely reach from their smartphones and tablets. But I’m not sure why Google selected to “only” focus on MOBILE? With that being said, I think you will agree that Google should […]
