All things digital may be getting most of the attention today. However, offline marketing can pack just as much of a punch, especially when those efforts are linked to what you’re doing online (e.g., references to your website or social sites on direct mailers). Traditional marketing and digital marketing can live harmoniously when it comes […]
Have you ever wondered how many users have clicked your contact button, dowloaded your white paper, attempted to sign up for your newsletter or clicked to call you? It can be very frustrating sometimes not knowing how users are engaging with your website or even knowing how many leads you are missing out on. Well […]
People use mobile devices differently than they do desktops. And Google is well-aware of these differences, as well as the growing number of on-the-go searchers who routinely reach from their smartphones and tablets. But I’m not sure why Google selected to “only” focus on MOBILE? With that being said, I think you will agree that Google should […]
Definition: Customer personas (sometimes referred to as buyer personas) are fictional, generalized representations of your ideal customers. Summary: Illustrated below you will see three representations of a companies ideal customer. These personas should be created based on industry trends, feedback, and current website analysis. Personas help us all – in marketing, sales, product, and services – internalize the ideal […]
