Pokemon Go is more than just a reason for kids and diehard gamers to see the light of day and get some exercise. Take a second to consider the fact that the number of active daily users of the popular app has surpassed those who use Twitter and Facebook daily. If visions of people taking a […]
Bounce rate is only a good thing when it’s low. When bounce rate, referring to the percentage of browsers who come to your site and leave without taking the desired action, is high, it means it’s time to make some adjustments. Bounce rate also includes visitors who do nothing more than momentarily come to your […]
Pay per click is one of the fastest ways to see results from your online marketing efforts. As the name implies, the goal of PPC is to entice browsers to click their way back to your site to make a purchase, request a service, or make a donation. The metric you want to pay attention […]
Search engine marketing or SEM can have a huge impact on your business, especially if you pay attention to current events. Take the EU referendum and Brexit. Already the search engines have seen a spike in searches related to that issue, according to a recent NPR report. You might be tempted to think that this […]
