Take advantage of the many Ocala marketing opportunities available in a thriving city that’s home to nearly 60,000 possible customers. I offer digital marketing services designed to help you connect with the right audience in Ocala and the Greater Central Florida area. If you haven’t yet fully embraced digital marketing, take a moment to consider that it’s now the dominate form of marketing.
For the first time ever, digital ad spending is ahead of TV ad spending. And with the average consumer now connecting online through at least five devices, some type of digital engagement is essential. If you haven’t yet fully explored the possibilities with digital marketing, consider some of the ways I may be able to help you achieve this goal.
Marketing On Your Terms
Potential “consumers” (people have always had a need for something, right?) lived in what is now Ocala as early as 6500 B.C. Today, the city is home to many picturesque communities and conveniently located restaurants, gift shops, antique storefronts, and specialty stores. There are nearly 19,000 households in the area and the average age of today’s Ocala consumer is thirty-nine, although the city has a fairly diverse population spanning all age ranges.
Whether you own a small shop in historic Downtown Ocala, a charming boutique in the North Magnolia Business District, or you’re trying to reach out to new customers on King Street in West Ocala, I’ll put together a personalized marketing plan based on your engagement priorities. My main goal is to help clients like you see a positive return on investment with ongoing, mutually beneficial customer interactions and more productive leads and conversions by:
• Clearly defining target audiences
• Creating unique strategies for each marketing channel
• Analyzing data to develop buyer insights
• Making appropriate adjustments to content
• Focusing on the user experience
Personalized Customer Interactions
More than 70 percent of millennials say they expect the brands they interact with on a regular basis to personalize their messages to their needs. Because of stats like this, 1-in-4 marketers say people-based advertising comprises a significant chunk of their marketing budget. I can help you connect with your intended audience in Ocala and grow your revenue with a strategy that goes beyond the basics of SEO to include comprehensive search engine marketing designed to:
• Build brand credibility within your target market
• Maximize your results with ongoing monitoring and tracking
• Boost online visibility among searchers in the Ocala area likely to be interested in what you have to offer
Ocala SEO (Search Engine Optimization)
The heart of any online marketing efforts is an SEO strategy designed to attract the attention of the right searchers. I make a point to stay current with what leading search engines like Google want to see and, more importantly, what consumers in Ocala expect to find when searching for your business online. I will work with you to optimize your online content with steps that include:
• Thorough keyword research and analysis
• A customized content distribution plan
• Strategic use of internal and external links
• Optimizing your content for local Ocala SEO
Social Media Marketing (SMM)
More than 90 percent of all consumers today routinely check in with a brand on social media when making a purchase decision. This is why social media marketing is no longer optional in today’s digital and mobile world. With social media, it’s participation that leads to conversions and drives conversations. I’ll help you get the most out your social media engagement by:
• Identifying platforms appropriate for your brand
• Developing a content distribution plan
• Producing content likely to generate interest and encourage sharing
• Integrating other aspects of your online marketing efforts with your social media platforms
Pay-Per-Click (PPC) Advertising
PPC is a form of paid advertising that can be highly effective if the right audience is targeted. If ads are placed within relevant content, more than half of all clicks may result in immediate action, provided that you’re using keywords and ad content likely to resonate with consumers. I’ll assist you with the management of your paid campaigns and with the setup of programmatic ad buys so campaigns can be better managed.
Seeing you succeed is what matters most to me. I offer a wide range of digital marketing services that can be tailored to your specific needs and budget. Contact me today to learn more about the Ocala marketing services available to you.