With 80 percent of consumers doing research online before making a purchase, some form of search engine optimization (SEO) is a must for businesses looking to grab the attention of browsers. Even the most carefully planned and researched campaign isn’t going to be effective for you if it’s not generating productive leads and resulting in conversions. From image keyword tagging to title and meta tags, I have a solid understanding of how to implement SEO strategies. I pride myself on providing the maximum value my clients deserve.
Developing an Effective Strategy
An ethical and well-planned search engine optimization strategy should be an extension of your online marketing efforts rather than an afterthought. The ultimate goal with such a strategy is to drive more traffic to your website, blog, and social media pages by increasing your online presence. You’ll benefit from a site optimized by a knowledgeable marketing professional who understands the complex nature of optimization techniques and corresponding search engine requirements concerning those efforts. Effective SEO strategies typically include:
• Identifying competitors’ keywords
• Minimizing negative mentions
• Optimizing content for local searchers
• Tracking online traffic patterns
• Making necessary content adjustments
Staying On Top of Trends and Technology
While the concept of optimizing content for search engines, in its most basic form, dates to the mid-1990s, it’s a strategy that has changed over the years. Staying aware of trends, such as the increasing preference for long-tail keywords rather than single words to target terms browsers use when doing a search, is an important part of being able to deliver the high-quality results clients expect. Search optimization trends likely to continue include:
• An increasingly relevance of related visuals
• Mobile-optimization for on-the-go browsers
• Increased value of optimized social posts
Continued Client Education
A big part of effectively maintaining a consistent online presence is continued education, especially when it comes to the tools available to track results. There are plenty of useful tools that can track what’s going on with any campaign at any given time. The good thing about such tools is that results are often available in real-time, allowing for quick adjustments to be made without seriously adding to marketing costs. Granted, it does take time to see results with search optimization; although careful tracking does make it easier to identify what’s working and what may need a little adjusting.
Spotting Missed Opportunities
By conducting an extensive analysis of your existing Web content, I can pinpoint missed opportunities. For instance, you may using keywords that are too broad and not optimized for your local market. Geo-specific keywords are more important than ever these days, especially since leading search engines like Google and Bing are placing an increased emphasis on local search results. Potential sources of missed search optimization opportunities include:
• Not including relevant captions with images
• Failing to target surrounding local markets
• Not encouraging enough reputable backlinks
Understanding Complex Search Engine Rules
Google, in particular, is notorious for rolling out rule changes and maintaining secrecy when it comes to how much weight they place on certain elements of your online content. I make it a point to stay updated on such rules in order to ensure that your content will have a fair shot at being placed in front of the right browsers at any given time. Google constantly tweaks their algorithms to filter out spammers and prevent not-so-legit sites from creeping up in the rankings. Unfortunately, all it takes is one slip up, such as buying links from shady sites or stuffing a bunch of keywords into your content, to get your site on Google’s naughty list — and it’s not so easy getting back on their good side.
Optimizing Content for Real People
While the purpose of search engine optimization is to create content that can be easily categorized by search engines, the focus should be on the browsers who will actually be reading it. It’s a goal achieved by keeping content relevant with keywords and phrases that naturally fit.
Services Tailored to Your Needs
Not everyone needs the same level of service. This is why I tailor my services to the needs for my clients. For instance, you may only need an occasional analysis of your content if you’re seeing productive results from your online engagements. You have the option of drawing on my expertise to achieve short-term marketing objectives by optimizing your content for specific campaigns or forming on ongoing professional relationship to ensure that you’re getting the most out of your online marketing efforts. Regardless of your preferred services, my goal is to effectively maximize your results over time while increasing your overall ROI.
I provide a wide range of affordable online marketing services designed to help clients stay engaged with customers. Contact me today to discover how effective search engine optimization can give your business a competitive edge.